In January 2021, Bby Raven was introduced to the world with the release of his single "Breath Away". The artist and producer then followed up with a string of releases, all of which were included on the compilations "Phase One" and "Phase Two". 

Bby Raven absorbed musical influences from different parts of the world throughout his youth. His Bosnian roots kept him in tune with various genres of music from the Balkans, while his own curiosity introduced him to hip hop, R&B and pop. Since his debut, Bby Raven has given the listeners access to his own musical universe, consisting of a dynamic sonic palette. Every aspect of Bby Raven’s music is handled by himself. From the production of the tracks, to the creation of the marketing art, Bby Raven is able to make sure his vision comes to life exactly as intended. 

Thrill Matters is the creative umbrella for all of Bby Raven's passion projects. Since its inception in 2017, the brand has been immersed in music production and a club concept/DJ persona. Over the years, Thrill Matters has collaborated with a diverse range of artists and entities, including Benny The Butcher, Nucci, Voyage, MC Eiht, Mr. Criminal, Hi-Power Entertainment, and Rick Hyde.